why competitors doing better in google result pages

we have actually functioned a whole lot on our website seo-wise.
our rivals are refraining just as good as us.
We function a whole lot on a search phrase and also action by action we obtain close to the very first outcome in the initial google result web page. A rival unexpectedly pops out of no place and also after a couple of weeks obtains the initial placement.

our internet site is much better in rate, on-page-seo, releasing special web content, back links and so on
exactly how come we get on the 3rd outcome.
what are they proficient at that we are not?

our website remains in persian. a minimum of you people can examine it practically and also contrast it with the rivals.
any type of assistance would certainly valued.
many thanks.

Code:

www.farafan-market.com
keyword phrase: "فروش دوربین مداربسته"


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