Struggling to be consistent on 1st page


I am doing SEO for a website which is and my target keywords are
1) buy ssl online
2) buy ssl certificate online
3) buy ssl certificate
Have been trying since long time to be consistent on 1st page of Google. But unfortunately it has been a up and down ride for me.For amonth it ranks on top 10 and then there is a downfall and the website is kicked to the 2nd or the 3rd page.
Please if anyone could help me out by check my website and telling me what is wrong in it.

Thanks in advance!

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