Philadelphia News

Demystifying text message marketing

Every marketing professional knows that an email open rate over 20% is above-average and click rates of over 3% are reserved for the most-engaged customers (sports fans, hobbies, etc). However, these metrics pale in comparison to SMS/text message engagement performance. Year-over-year for the past 10 years, SMS open rates have …

6 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19

2018 was unequivocally the “year of mobile holiday shopping.” 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY 48% of orders were processed through mobile, up 19% YOY Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY 67% of Black Friday …

6 ecommerce UX best practices

Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – and save businesses and brands trouble, money and time. Fifty-two …