How do you get organic sitelinks in SERPS

Hi

Does anybody understand how you get the small blue links (similar to AdWords sitelinks) for an organic result?

I’m not referring to the sitelinks you may get for a branded organic search.

ie https://support.google.com/webmaster…er/47334?hl=en

I just Googled a commercial keyword term and two competitors have small blue links below the description in their SERPS.

Thanks in advance for any help.

Kind Regards

Al

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