I know recommendations are to avoid it, but anecdotally, in my experience they actually perform VERY well, particularly for low search volume and high customer value services that I’m targeting.
The reason I ask is that I can currently pick up an exact match domain that has very weak competition.
If I were to do so, what would be the best way to implement it? Use it as a "sister/daughter" site to my main site (and set it up as exactmatchdomain.my domain.com) or set it up as an entirely different domain?
I’m guessing the former would be better as it would retain more link equity, right?!
Thanks in advance!