4 inbound marketing hacks to boost engagement and conversions

When it comes to navigating the digital noise in today’s competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. Now is the time to focus on inbound marketing strategies and we’ve curated a list of the top four hacks to boost your …

Beware of these 6 app security issues

Ensuring first class mobile applications security for your business application is essential to save and improve your business notoriety. Clients need guarantee that their information is verified legitimately in your application. On account of inability to give great security your client’s valuable information can be stolen or controlled, your application …

Are drones really the future of delivery? [infographic]

McKinsey projects that autonomous vehicles including drones will deliver 80% of all items in the future. With 35% of consumers indicating that they are in favor of the concept, it’s clear that the use of drones is gaining popularity. The latest 2Flow infographic examines the benefits and challenges associated with …

5 benefits of content personalization for B2B marketers

There’s more to personalization than addressing your customers by name. It’s about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, 87% of consumerssay that personalized content impacts their perception of a …

Microservices: to implement or not to implement? That is the question.

In a world where digital transformation is the top priority, microservices has emerged as a fundamental shift in how companies approach technology applications. Microservices, an architectural composition wherein a variety of small, autonomous services form a larger application, differ entirely from its monolith predecessor.  While both microservice and monolithic architectures …

11 B2B ecommerce must-haves when it comes to UX

Before any B2B manufacturer or distributor can launch their first digital channel, some difficult questions need to be answered.  First and foremost, which core experiences will the ecommerce site deliver.   Manufactures and distributors differ in the technology challenges they face, but the experiences they should be delivered are very similar. …

Why API-first commerce grows business faster

Application programming interface (API), comprises an array of tools and protocols that connect one software to another; and there are currently more than 20,000 APIs running and supporting everyday functions. Regardless of whether you operate on the Wall Street market or provide non-profit services, organizations of all types have realized that …

FAQs on Payment Card Industry (PCI) compliance and the 4 steps to ensure ecommerce complaisance

With the increase of consumer online shopping and less cash payments, the importance for businesses to choose the right payment processing solution cannot be overemphasized. Before investing in any of the available payment processing solutions that promise to make it easy for customers to make online payments, it’s crucial to …

Ecommerce & the subscription economy

It’s time to start thinking inside the box as more companies are embracing the subscription model. The largest subscription-based players generate more than $2.6B in sales, and startups in niche categories like contact lenses and luxury shoes are growing nine times faster than their traditional competitors. In 2018, Amazon Subscribe & …

6 digital payment trends to keep an eye on

With advancements in technology, the adoption of cashless solutions has increased to a great extent. The upcoming trends in payments will shift how consumers pay in the future; making credit cards and cash (so-called today’s rulers) – a thing of the past. The payment industry Being one of the most …