Target marketing: Taking digital knowledge into real-life experiences

Sorry marketers — today’s customers are over your cute jingles. While a fun theme song and a cartoon mascot were enough to sell breakfast cereal to millennials when they were kids, the grown-up version of this digital generation expects companies to connect on their level and cough up valuable content. …

Demystifying Personalization in B2B

B2B companies are thinking about personalization all wrong. That’s not a slam on brands that are making a valiant effort to move their commerce initiatives into the future. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt. And that …

30 B2B ecommerce experts to follow

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. We’re following them and …

AI and machine learning: What’s the Difference?

Artificial intelligence (AI) and machine learning are offering ecommerce practitioners many benefits, from chatbots to multichannel customer support to online store features like a virtual fitting room – all allowing capabilities to provide exceptional shopping experiences.    Therefore, to stay competitive in today’s market, you need to view AI and machine …

4 ways to be optimizing for voice search

Once dismissed as just a fad, voice search has shown real staying power. In fact, research shows that voice search is on the rise. According to statistics by Dialogtech, we can expect half of all online searches to be voice searches within a year. So, if you’re not optimizing for …

Wicked Quick: Facebook chatbot remarketing tips with Larry Kim

For this week’s Wicked Quick, we caught up with Larry Kim, founder of Wordstream and Facebook Messenger marketing platform MobileMonkey on how to optimize chatbots for ecommerce. Larry will be speaking on The Top 7 Chatbot Marketing Hacks of All Time at Unbounce’s Call to Action Conference in Vancouver, BC …

7 ecommerce packaging tips for food and beverage manufacturers

Apart from changing the game rules, ecommerce has created a completely new game for the food and beverage industry. Food and beverage manufacturers now have to think about a completely different approach over their standard packaging for retail if they want to succeed in an ecommerce-driven world. As per the Statista …

Internet of Things (IoT) and its positive impact on ecommerce

The Internet of Things (IoT) is impacting every sphere of personal and public life. The connected ecosystem of devices, sensors and applications is continuing to make great value additions to our life. From workplace collaboration to smart manufacturing to connected on-field employees, IoT and connected devices are continuing to boost …

Subscription-based ecommerce and its 5 biggest challenges

Are you missing out on something that 15% of online shoppers love? You might be if you haven’t expanded your sales to include subscription-based ecommerce, delivering products on a recurring basis to your most loyal fans. McKinsey says that 15% of online shoppers have signed up for at least one, from …

10 ways to drive organic ecommerce traffic

Publishing relevant and quality content is the easiest way to increase your website’s organic traffic. Also, enlisting effective search enginge optimization (SEO) techniques will influence ranking on various search engines.  Websites that have higher rankings (i.e. presented higher in the search results) are identified to a larger number of people who …