What’s all the hype with Progressive Web Apps (PWAs)

Progressive Web App (PWA) has been the latest buzzword for tech and mobile practitioners, but it’s more than just jargon – and it’s not all just hype. PWAs drive performance and represent a new model of web applications. These applications load similar to a regular web page, but offer additional …

Better customer experience means targeting people, not buyers

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are …

Frictionless Commerce – the future of customer experience is seamless

As we close out 2018, there’s a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods merger) and more to reflect on and leverage for the year ahead. In 2018, brands experimented more freely with voice and video technology, leveraged AI to improve customer experiences and …

Carnival and their Guest Experience Digital Transformation

When the world’s largest leisure travel company, Carnival, wanted to create the ultimate vacation experience aboard their ships, they realized they needed to improve the convergence among the physical and digital worlds into a seamless experience. Placing their guests at the center of the experience design and empowering commerce capabilities …

The Future of Retail Lies with those who Personalize Brick-and-Mortar 

The retail industry started off 2018 with a big priority on personalization – it was set to serve as the key to solving the omnichannel challenges. Even B2B organizations started becoming aware of driving results based on their customers’ desire for personalization.   According to Marketing Insider Group, 78% of consumers …

Doing more with less: How Sam’s Club scaled up conversion by embracing data

Samsclub.com senior manager of site merchandising, Robelle Mancilla shared how her small ecommerce team embraced data to scale conversion just in time for the holiday season. Like many teams today, the site merchandising team at Samsclub.com were expected to do more with less. What typically takes a team of 20 …

The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries.  Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017.  By 2020, that number is projected to eclipse $1.2 trillion.  B2B ecommerce has quietly grown …

The future of retail continues with Nike

We reported earlier on Nike and how the brand is unlocking the future of retail with experiential shopping at their latest flagship store in New York City. In 2018, Nike opened four flagship stores across the globe – reshaping their stores around the consumer. Source: Nike, Inc. “All the best …

Is Your Commerce System Vulnerable to Meltdown on Black Friday or Cyber Monday? (UPDATED)

Last year’s holiday shopping season was another record-breaker. Adobe reported that the 2017 holiday ecommerce revenue climbed to $108.2 billion, beating what was previously forecasted by $1 billion. On Black Friday alone, a record $5 billion was reported in sales. Unfortunately, like the year prior, not all brands and retailers …

Emerging tech to meet B2B buyer expectations 

It is estimated that the US alone will generate over $1.2 trillion in business to business  ecommerce sales by 2021. With a market of that  size, B2B organizations need to  start planning now as to how they’ll  compete for a piece of that trillion-dollar share .  In order to compete, companies …