Why commerce is the place to go headless

For most organizations the website is the public face of the company, it is the place where customers come to learn about the brand, where they come to research products, and hopefully where they come to conduct business. Nobody sees an organization’s ERP, CRM, or warehouse management system. These systems …

10 critical ecommerce email marketing mistakes to avoid

Email marketing is a valuable tool, allowing the opportunity to send targeted content directly to someone who has expressed interest or who has already engaged with your company. It’s so common place these days that a lot of companies forget just how valuable a tool it is when done right. …

Commerce Pulse: What’s keeping manufacturers and distributors up at night?

Getting your B2B business ready for the digital era is no small feat. It takes determination and perseverance to keep the rock rolling up the hill. And just when you think you are done…you have to roll up your sleeves and get going all over again as business needs change …

15 tools to help ecommerce practitioners scale and grow

In 2018, 11.9% of all retail was attributed to ecommerce, this number is expected to increase to 17.5% in 2019. Considering that retailers reported $3.53 trillion in sales in 2017, it’s safe to say that ecommerce has a big future.   The world of ecommerce is highly competitive, not to mention …

3 crucial tactics for effective ecommerce brand reputation management

In a time where news about crises in a business spread like viruses do, and the tipping point of issues is basically under one hour, effective brand reputation management can help protect companies. Today, brand reputation management is more important than ever to businesses, and the rapid progression of technology …

Why you need to meet me in London at Gartner CX

It’s no longer about just providing a product or service; the experience brands and businesses deliver to their consumers has become the epitome of what deems success today. And as businesses continue to evolve what their customer experience (CX) strategy should look like, they often look towards the experts for …

Searchandising: Site search hacks that drive revenue

Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversion optimization. Yet CX plans often overlook a fundamental piece of the equation: site search performance. Visitors who …

5 benefits progressive web apps have over native mobile apps

Mobile devices are the main generators of internet traffic, inspiring developers to pay more attention to the development of mobile software solutions. Storage management and low-internet connection performance are major concerns when it comes to native mobile apps, and since the market shifted to mobile devices, an alternative had to …

Retail pop-ups at the airport: turn passengers into customers

Leisure, pleasure or business – air travel is one of the top forms of transportation for people across the world – and in 2017, almost one billion flights took off from the US alone.  Although processes at airports are becoming more streamlined due to the introduction of innovative technological systems, …