Pop-up Shop-up with Mare Weiss

Boston’s nomadic institution, the Design Museum, hosted a great morning meetup with Mare Weiss on retail design and the pop-up store concept.  Although most U.S. consumers may be prone to think of pop-ups as those seasonal stores such Halloween City – the notion of them are becoming more mainstream among influential brands. The …

How to stop wasting resources to improve the customer experience

Are you wasting valuable resources trying to improve customer experience? 70% of leading companies say that it is a top priority [1], but many don’t know where to start. They see customer experience as isolated touchpoints: physical stores, mobile apps, web store, social media. While it is important to improve …

How Swisscom lost its “head” to create a unified commerce experience

As Switzerland’s largest telecommunications agency in business since 1851, Swisscom had been running operations on a monolithic commerce platform for some time. By the mid-2010s the outdated system had run its course and the lack of flexibility were negatively impacting customer experiences and expectations.  Swisscom started out in the telegraph …

10 Ways to Boost Your Ecommerce Conversions in 2019

Previously published on TA Digital In this highly competitive world, it is very important for businesses to offer exceptional shopping experience to their customers. There is no point if multiple customers are visiting your website, but not purchasing. In order to increase the ecommerce conversion rate, each and every step …

Why January is chargebacks nightmare for retailers

What looks like booming business in November and December often turns into a mountain of returns a few weeks later, challenging balance sheets and threatening profits. January has traditionally accounted for 51% of a retailer’s returns. In 2018, there was a “first wave” of returns, with over 1.3 million parcels via UPS …

How an HVACR supplier increased their speed to market and online sales with a modern ecommerce platform

Johnstone Supply, a Portland, OR-based HVACR resource and supplier for contractors of all sizes, prides itself on having the “largest selection of genuine OEM parts in the industry, with replacements for nearly every major brand”. Along with its broad product inventory, the company offers superior customer service, technical advice, and training seminars to …

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

Black Mirror – Bandersnatch from Netflix has got everyone talking. While the interactive viewing experience is an unparalleled-first, many are concerned about the data gathered based on the viewing choices they’ve made, and how Netflix can leverage that information in the future. Others believe this is the beginning of product …

Top 4 Reasons Why Headless Commerce is Better for Customer Experience

As a follow up to a previous article on why top brands are abandoning monolithic ecommerce solutions, this article explores why a headless commerce solution is proving to be the future-proofing alternative. Leading brands find that a headless or API-first commerce solution enables them to rapidly provide innovative customer experiences. 1. Get …

How the eco-friendly consumer breeds new subscription-based business models

Get Elastic had the pleasure to interview Eileen Mockus, CEO at Coyuchi. Coyuchi is a home textile company committed to making responsibly sourced, consciously processed, high quality organic textiles for the home. The company is a pioneer in working with Fair Trade organic cotton and recently Made Safe certification for its products. The …

Better customer experience means targeting people, not buyers

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are …