Tips for responding to negative reviews [infographic]

Today’s average customer is online and connected and every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter. In fact, 86 percent of consumers report reading reviews for businesses and most read up to 10 reviews before …

5 tips to improve web UX for maximum conversions

Usability. Efficiency. Accessibility. All these terms converge to give life to UX design.  Good UX fully utilizes web elements and offers a clear and intuitive interface, hence encouraging the conversion rates.  Most of the time, UX revolves around enhancing the experience consumers have when interacting with your product. It’s about …

Today’s top 3 ecommerce marketing strategies

We are in the height of the digital age, spearheaded by the internet, and all that comes with it. Along with having massive socio-political effects, the internet has an enormous impact on the way business is conducted. Ecommerce is now the mainstream way of doing business, and digital marketing is …

8 ways to digitally enable sales reps through B2B ecommerce [+ Infographic]

While many B2B sellers have embraced digital technology to serve customers better, most companies still drag their feet when it comes to digitally enabling field sales according to a recent study. Equipping sales with digital tools helps them do their job faster, serve accounts better and close more deals. Don’t …

Wicked Quick: Taking an API-first approach with Carla Gonzales

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier. It’s ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick 😉. Wicked Quick are weekly roundups or recaps on commerce-focused topics …

The pros and cons of headless for B2B ecommerce

Carla Gonzales is no stranger when it comes to B2B digital transformations. Throughout her career she has successfully implemented several B2B ecommerce websites and as Ecommerce Business Manager at Würth Louis & Company, she brings plenty of insight and experience to best navigate the organization and her team through their …

How online retailers can profit from Singles’ Day and the global shopping festival

Singles’ Day (11.11) began on Chinese university campuses in the mid-1990s as a counterpoint to Valentine’s Day for couples. Now 11.11, four 1s as the date is written, is a $30 billion global shopping event, bigger than last year’s record-breaking $7.9 billion Cyber Monday online shopping day in the US. …

5 ways to build better ecommerce customer relationships

Even though the ecommerce growth rate isn’t spiking like it was half a decade ago, it is still steadily growing year-over-year. Competition is fierce and everyone is scrambling to gain reach and increase revenue.  Still, those brands that can develop and maintain the best customer relationships are going to end …

How to prepare for the expansion of voice commerce

Customers have been accustomed to modes of communication with businesses that often require a lot of manual effort: filling a contact us form, dialing a toll free customer service number and then waiting for a customer service rep, etc. This is where voice-enabled technology can make this process frictionless.  Here are …

Next-gen vending machines: 5 reasons intelligent vending is trending in ecommerce

Move over pop-up shops, there’s a new digital-meets-physical invasion that’s got the likes of Walmart, Uniqlo, CVS, Adidas, ASICS and Nespresso serving commerce through connected boxes. Intelligent vending machines are popping up everywhere consumers are found — from airports to school campuses, business parks, subways, arenas, bars and festivals. The …