Demystifying Personalization in B2B

B2B companies are thinking about personalization all wrong. That’s not a slam on brands that are making a valiant effort to move their commerce initiatives into the future. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt. And that …

Demystifying text message marketing

Every marketing professional knows that an email open rate over 20% is above-average and click rates of over 3% are reserved for the most-engaged customers (sports fans, hobbies, etc). However, these metrics pale in comparison to SMS/text message engagement performance. Year-over-year for the past 10 years, SMS open rates have …

Tony Hawk Creates Craft Beer 'Tony Hawps IPA'

Skateboarding legend Tony Hawk has yet another trick up his sleeve: brewing craft beer.Hawk and his company, Birdhouse Skateboards, has teamed up with Black Plague Brewing in Oceanside, California – a… Photo Credit: Black Plague Brewing/Instagram This story uses functionality that may not work in our app. Click here to …