B2B ecommerce: the four challenges to face for long-term growth

Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences.  So, what does this …

Geolocation of Tweets Affects the Rankings in Local Google

At the end of last year Danny Sullivan wrote an article for Search Engine Land titled “What Social Signals do Google & Bing Really Count?” which featured an interview between representatives from both search engines. The article confirmed that Google and Bing use Twitter and (possibly to a lesser extent) …

Bing’s Google Argument Makes No Sense

Recently Google accused Bing of effectively copying their results by using toolbar data, and data from Internet Explorer if the suggested sites feature is enabled – you can read Google’s side of the story here, and the story of Bing’s response here. I’m not going to explain it all in …

Newspaper Slammed for Cartoon of Serena Williams as Toddler

A cartoon of tennis great Serena Williams published in an Australian newspaper is sparking backlash on Twitter with accusations of “blatant” sexism and racism.Herald Sun editorial cartoonist Mark Knight… Photo Credit: Getty Images/AFP This story uses functionality that may not work in our app. Click here to open the story …