Commerce Pulse: What’s keeping manufacturers and distributors up at night?

Getting your B2B business ready for the digital era is no small feat. It takes determination and perseverance to keep the rock rolling up the hill. And just when you think you are done…you have to roll up your sleeves and get going all over again as business needs change …

The Final-Mile and its factors for ecommerce success or failure

Online retailers face an uphill battle in securing new customers. More than one hundred thousand websites launch every day . Many of these websites serve market niches – meaning it’s becoming increasingly difficult for general ecommerce sites to maintain market share against specialized retailers. Brick-and-mortar stores are fending off competition by …

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

Black Mirror – Bandersnatch from Netflix has got everyone talking. While the interactive viewing experience is an unparalleled-first, many are concerned about the data gathered based on the viewing choices they’ve made, and how Netflix can leverage that information in the future. Others believe this is the beginning of product …

How the eco-friendly consumer breeds new subscription-based business models

Get Elastic had the pleasure to interview Eileen Mockus, CEO at Coyuchi. Coyuchi is a home textile company committed to making responsibly sourced, consciously processed, high quality organic textiles for the home. The company is a pioneer in working with Fair Trade organic cotton and recently Made Safe certification for its products. The …