Emerging tech to meet B2B buyer expectations 

It is estimated that the US alone will generate over $1.2 trillion in business to business  ecommerce sales by 2021. With a market of that  size, B2B organizations need to  start planning now as to how they’ll  compete for a piece of that trillion-dollar share .  In order to compete, companies …

How a 112-year old distributor transformed their business with an ecommerce chatbot

During the inaugural B2BNext conference, Hill & Markes presented on how automation is changing their customer engagement. This article recaps the session from Chicago and highlights how this family-owned business used an ecommerce chatbot to lower costs, increase sales and improve customer satisfaction. Hill & Markes located in upstate New York is positioned …

Rich Cards and Google's Structured Data Restructuring

On 17 May 2016 Google rolled out a number of changes to how the search engine handles structured data on the web. Among the most important of these changes are the introduction of a new rich results type, Rich Cards; the complete restructuring of its documentation about structured data; and …