AI and machine learning: What’s the Difference?

Artificial intelligence (AI) and machine learning are offering ecommerce practitioners many benefits, from chatbots to multichannel customer support to online store features like a virtual fitting room – all allowing capabilities to provide exceptional shopping experiences.    Therefore, to stay competitive in today’s market, you need to view AI and machine …

6 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19

2018 was unequivocally the “year of mobile holiday shopping.” 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY 48% of orders were processed through mobile, up 19% YOY Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY 67% of Black Friday …

Ecommerce & the subscription economy

It’s time to start thinking inside the box as more companies are embracing the subscription model. The largest subscription-based players generate more than $2.6B in sales, and startups in niche categories like contact lenses and luxury shoes are growing nine times faster than their traditional competitors. In 2018, Amazon Subscribe & …