While many B2B sellers have embraced digital technology to serve customers better, most companies still drag their feet when it comes to digitally enabling field sales according to a recent study. Equipping sales with digital tools helps them do their job faster, serve accounts better and close more deals. Don’t …

Continue reading “8 ways to digitally enable sales reps through B2B ecommerce [+ Infographic]”

We are in the height of the digital age, spearheaded by the internet, and all that comes with it. Along with having massive socio-political effects, the internet has an enormous impact on the way business is conducted. Ecommerce is now the mainstream way of doing business, and digital marketing is …

Continue reading “Today’s top 3 ecommerce marketing strategies”

Customers have been accustomed to modes of communication with businesses that often require a lot of manual effort: filling a contact us form, dialing a toll free customer service number and then waiting for a customer service rep, etc. This is where voice-enabled technology can make this process frictionless.  Here are …

Continue reading “How to prepare for the expansion of voice commerce”

An omnichannel approach can help retail-based retailers in a number of ways. Studies show that businesses who adopt this approach have customer retention rates 91 percent higher than competitors who do not. In short, an omnichannel approach allows retailers to engage with consumers on a variety of different platforms via a number …

Continue reading “How to stay agile with an omnicommerce strategy”