Target marketing: Taking digital knowledge into real-life experiences

Sorry marketers — today’s customers are over your cute jingles. While a fun theme song and a cartoon mascot were enough to sell breakfast cereal to millennials when they were kids, the grown-up version of this digital generation expects companies to connect on their level and cough up valuable content. …

How to overcome two of the most common online payment issues

At the end of 2018, ecommerce sales accounted for more than 14% of all retail sales across the globe. That number is slated to grow even more this year. There’s a wealth of opportunity to tap into this growing trend. But as an ecommerce merchant, there is a lot of nuance …