What’s all the hype with Progressive Web Apps (PWAs)

Progressive Web App (PWA) has been the latest buzzword for tech and mobile practitioners, but it’s more than just jargon – and it’s not all just hype. PWAs drive performance and represent a new model of web applications. These applications load similar to a regular web page, but offer additional …

Frictionless Commerce – the future of customer experience is seamless

As we close out 2018, there’s a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods merger) and more to reflect on and leverage for the year ahead. In 2018, brands experimented more freely with voice and video technology, leveraged AI to improve customer experiences and …

The Future of Retail Lies with those who Personalize Brick-and-Mortar 

The retail industry started off 2018 with a big priority on personalization – it was set to serve as the key to solving the omnichannel challenges. Even B2B organizations started becoming aware of driving results based on their customers’ desire for personalization.   According to Marketing Insider Group, 78% of consumers …

The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries.  Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017.  By 2020, that number is projected to eclipse $1.2 trillion.  B2B ecommerce has quietly grown …