How to create product descriptions that boost conversions

Businesses have a very short window to convince potential online consumers to put their trust in and convert into a paying customer. There are a number of factors that contribute to the final decision consumers make, and when you’re creating descriptions for your ecommerce products, there are specific things you …

A Boxer Planted a Kiss on an Unsuspecting Reporter. Now She Has Gloria Allred in Her Corner

A reporter surprised by a boxer’s kiss planted during an interview now has attorney Gloria Allred in her corner, and she says she’s trying to make it clear that what happened is not OK. Jenny SuShe, who covers Photo Credit: KNBC-TV This story uses functionality that may not work in …

How Swisscom lost its “head” to create a unified commerce experience

As Switzerland’s largest telecommunications agency in business since 1851, Swisscom had been running operations on a monolithic commerce platform for some time. By the mid-2010s the outdated system had run its course and the lack of flexibility were negatively impacting customer experiences and expectations.  Swisscom started out in the telegraph …