4 trends to follow for successful ecommerce

Attracting, nurturing, converting and retaining customers are common challenges all ecommerce businesses face. Especially in a highly competitive market, knowing which trends to implement while building your online presence is a way to ensure you are on the right track to maximize your online reach. Here are four recommended trends …

12 critical KPIs for multichannel ecommerce

Are you selling on both Amazon’s marketplace and your own digital storefront? Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? Do you wonder what Instagram’s shopability and the streaming wars will mean for your audience reach? Chances are you answered yes to all of …

Williams 2nd Black Female Tennis Player on Wheaties Box

Twenty-three time Grand Slam singles champion Serena Williams has been honored by General Mills as the face of the new Wheaties cereal box.In her picture, she is outfitted in a white dress similar to the… Photo Credit: OLI SCARFF/AFP/Getty Images This story uses functionality that may not work in our …

B2B Mobile Commerce Apps are Hot: Here’s Why

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving or influencing 40% of B2B revenue and 75% of B2B buyers …