10 critical ecommerce email marketing mistakes to avoid

Email marketing is a valuable tool, allowing the opportunity to send targeted content directly to someone who has expressed interest or who has already engaged with your company. It’s so common place these days that a lot of companies forget just how valuable a tool it is when done right. …

Searchandising: Site search hacks that drive revenue

Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversion optimization. Yet CX plans often overlook a fundamental piece of the equation: site search performance. Visitors who …

7 ways to combat chargebacks from “friendly” fraud

In recent months, we have seen “friendly” fraud take center stage as Facebook and Fortnite became victims to rampant friendly fraud. In fact, friendly fraud continues to be a problem for ecommerce merchants, not just the high-profile companies. A recent report from Juniper showed that 34 percent of merchants had experienced friendly …

Top 4 Reasons Why Headless Commerce is Better for Customer Experience

As a follow up to a previous article on why top brands are abandoning monolithic ecommerce solutions, this article explores why a headless commerce solution is proving to be the future-proofing alternative. Leading brands find that a headless or API-first commerce solution enables them to rapidly provide innovative customer experiences. 1. Get …

Better customer experience means targeting people, not buyers

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are …