Adult website keyword research & SEO

Hi,

One of my client’s website is into escort services. This is a directory wherein people can find the
nearest agency via this website. The target market is Europe.

Now, when I do a keyword research in keyword planner and type in "escort agency london" or
"escort services", or anything related to "escorts" there is a "–" in the Avg. monthly searches
which I believe is not possible. Can anybody help me know why this is happening?

Also, what should be the ideal method to do an SEO on such website – as far as link building is
concerned?

Please guide.

Thanks in advance.

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